Cathena Social Media – Case Study

Published
October 20, 2025
Category
Social Media Management
client
Cathena Group

01. The Client

Cathena Group is an SME specializing in IT solutions. Their initial goal was to modernize their brand image and highlight their expertise to better position themselves in their market.

02. Challenges

Before Soro Nua’s intervention, Cathena faced:
– A lack of a clear social media strategy.
– Inactive pages, without content highlighting its expertise.
– A non-functional website.
– A lack of internal resources and disappointing experiences with other agencies.
Cathena needed to quickly strengthen its online visibility, consistency, and credibility.

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