Cathena Google Ads – Case Study

Published
October 21, 2025
Category
Google Ads
client
Cathena Group

01. The Client

Cathena Group is an SME specializing in IT solutions. Their initial goal was to modernize their brand image and highlight their expertise to better position themselves in their market.

02. Challenges

Before Soro Nua’s intervention, Cathena faced several limitations:
– No prior experience with Google Ads.
– Unstructured customer acquisition, relying on word of mouth.
– Poor visibility into the tools it implemented (Odoo, Power BI, ERP).
This lack of digital outreach hindered lead generation and created a gap between the quality of the services offered and the company’s actual reputation in its markets.

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