Vivass Social Media – Case Study

Published
October 21, 2025
Category
Social Media Management
client
Vivass Impact

01. The Client

Vivass is the practice of Dr. Élise Tankeu, an orthomolecular dietitian specializing in African nutrition and healthy cooking.
The practice supports individuals and businesses in nutritional prevention and management through educational programs, training, and personalized consultations.

02. Challenges

Vivass faced:
– A lack of digital visibility despite recognized expertise.
– An image that was too institutional, unappealing to the general public.
– Difficulty attracting new, recurring customers.
Our diagnosis: “It’s not expertise that’s lacking, but visibility.”
The challenge was to build a social media strategy capable of creating an expert, accessible brand rooted in Cameroonian culture.

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